Jan 13, 2009

Analytics Toolbox: 50+ More Ways to Track Website Traffic

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You can't manage what you don't measure. Really, you can't. And for folks managing web content and web applications, there is a growing --and many times free--cadre of tools to help you learn about what people are doing on your site, what they are interested in, and what they don't like.

See Mashable for 50 tools to help track traffic. You might want to check out
  • Google Analytics, for the price (free) you can't beat it. It does require persistent cookies, so is not right for dotgov without a waiver.
  • StatCounter for smaller sites, includes a nice set of reports for general website reporting.
  • Sitevolume you can track keyword volume on popular social media sites. You can see which words and phrases resonate and compare terms.
Look carefully under the hood of these tools to make sure that they meet the regulations for dotgov sites.
at 10:31 PM

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